Case Study
BMW India.
One billion people saw what we made.
BrandBMW India
PlatformDV360 · Programmatic
Duration6 Months · 2023
ObjectiveBrand Awareness
Luxury doesn't shout. It makes you look.
BMW India is already a known name. The challenge wasn't awareness — it was precision. Getting the ad in front of the right person, at the right moment, on the right screen. Not everyone is a BMW buyer. But the ones who are — they needed to see this.
1.12B
Impressions
89%
Viewability
$0.21
Avg CPM
6
Months
In 6 months — we delivered over a billion impressions. Not to everyone. To exactly the right people. The ones who notice quality. The ones who remember. The ones who eventually walk into a BMW showroom. That's not reach. That's precision at scale.
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